Your domain name is a key part of your overall brand. It’s a central visitor-facing element giving the first impression of your website or blog. Taking some time to consider the right domain is the first step to building your online business. Choosing well can instill confidence in your products and services, while a poor choice may misrepresent your brand. Creating something memorable, eye-catching and unique without causing alarm is the challenge.
A catchy name isn’t your only consideration. There’s also the data that links domain names and extensions with Google’s ranking algorithm. Using search terms in your domain name and domain extensions is believed to help you rank better in search engines. However, you should be careful with this strategy: some experts say Google penalizes sites with what they term “exact match keyword” domain names. For example: BestLaptop.com would be classed as spammy and ranked lower than a partial match keyword such as LaptopGuy.com, for example.
In the twenty-first century, choosing a domain name is as important as choosing a company name. The right domain does more than help builds your brand; its name should attract visitors to your site. Coming up with the right name can be quite a challenge for new online business owners, especially if your name choice is unavailable to register.
With over 300 million domains already registered across all top-level domain extensions, coming up with something original can be daunting. Keeping it simple and easy to remember is a good place to start, but there’s more to it than that.
Your domain name acts as much more than just an address for your website. This is why there are multiple factors you need to consider when brainstorming domain names.
In this post, we explain why registering the perfect domain name is so important and how to register your own unique name including domain extensions that you might not even be aware of. Follow our tips for choosing a standout name and use our recommended tools to help find the best domain possible for your new website.